Riccardo Tisci arrives at Burberry

12 marzo 2018

Riccardo Tisci arrives at Burberry

Riccardo Tisci from today is the new creative director of Burberry, after he has guided Givenchy for 12 years before leaving it in February 2017.

A year away from the fashion houses and where he dedicated himself to many activities, including “The New Beginning” with Vogue Italia. "I am honored to join Burberry as the new Chief Creative Officer and reunite with Marco Gobbetti" CEO of Givenchy at the same time as Tisci was at the helm of the French fashion house. "I have enormous respect for Burberry's British heritage and I am excited by the potential of this incredible brand," he wrote in an Instagram post Riccardo Tisci a few days ago. Riccardo Tisci follows to Christopher Bailey, who has been active in Burberry for 17 years of creative direction in the iconic British brand.

Indeed, Tisci's career has been a crescendo of successes. Born in 1974 in Taranto, the youngest of nine children in a poor family, he moved to London when he was 17 and here he grew up at the London College of Fashion. Thanks to tutor Priyesh Shah, Antonio Berardi began an internship that led him to enroll at Central Saint Martins in London. The winning of a scholarship will allow him to skip the first year of last year and begin his brilliant career. Already at the end of the course, he will sell the graduation collection to the London boutique Kokon To Zai and among the customers will have Björk. So Tisci signs a three-year contract as Creative Director of Ruffo Research, before leaving for India to launch his brand.

In 2005 Marco Gobbetti, CEO of Givenchy, will be appointed as Creative Director of the maison for haute couture, prêt-à-porter and accessories lines. "I did not care," Tisci reveals about the offer, but when his mother told him that he was forced to sell his house to keep his sisters, Riccardo changed his mind. "They showed me a contract with so many zeros that I could not help thinking that it was a sign of God." He followed his nomination in 2008 to Creative Director also for the men's clothing and accessories line and, in the same year, his Madonna's creations for the Sticky and Sweet and for the Super Bowl 2012.

In 2010, a new provocation. Riccardo Tisci chooses the transsexual model Lea T for Givenchy's fall/winter campaign."They told me all the colors for choosing a transsexual, but then things changed. Lea was a guest of Oprah Winfrey, she was invited by televisions all over the world and people fell in love with her. And now a transsexual appeared on the cover of Time". There were so many symbols that Tisci managed to impose in the fashion system, starting with the rotweiller that growls, Bambi and the black panthers. Meanwhile, Givenchy retires in 2012 from haute couture, but the brand continues to be chosen by the likes of Beyoncè, Marina Abramovich (with her will organize the Spring-Summer 2016 fashion show, a tribute to 11 September) or Kanye West and Kim Kardashian.

Meanwhile, the popularity of Tisci grows, which in 2016 is defined by Time as "agitator, rebel, someone always on the cutting edge who challenges conventions and unites fashion, art and the cultures of the world". In 2017 Tisci decides to leave Givenchy and, after a year of stoppage by the fashion houses, he arrives at Burberry as creative director.

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