During the post-War in Paris, the French designer Pierre Balmain was called "a King of French fashion". He used to customize outfits for well-known actresses like Ava Gardner, Audrey Hepburn, Josephine Baker, Brigitte Bardot, the Italian Sophia Loren and many more. We all remember Balmain's embroidered textures and marvellous fabrics on them. Cocktail dresses, evening dresses and even wedding dresses.
Simply sparkling, like the Balmain's aesthetic signature "Jolie Madame" style that was created by the French couturier mixing the relaxed attitude of the looks of the day with the Balmain's final - and daring feminine touch. Located at number 44 on the Francois 1er in Paris, the historic house of French designer Pierre Balmain became soon the Atelier and showroom of his entire Maison. It was here that the young couturier, after working together with Hubert de Givenchy and Christian Dior, founded in 1946 his own couture house.
Since Pierre Balmain's 1982 death, the French fashion house has been guided by different and great designers like Oscar de La Renta and Laurent Mercier. Today Balmain's Creative Director is the French and young Olivier Rousteing, that was named the label's designer in 2011. His style and his vision are literally unique. Following the steps of Pierre, Olivier work's on his collections focuses on mixing the style of today's modern women and the mastery of tailoring plus the others traditional techniques of classic couture.
Making beautiful, in a contemporary way. As Pierre said, "We want to always dress women in the right look for the right moment". But it works for Menswear too: the AW17 Balmain collection designed by Olivier Rousteing was an ode to diversity, celebrating all sorts of ethnicities. He started to explore all of that just adding a touch of Rock and Heavy Metal iconography to the clothes (we spotted on the runway chains, Phoenix, cats and curled serpents printed on the T-Shirts - where the Balmain logo was re-created - and layers and layers of shades of black, brown and gold). With the help of Olivier's famous friends like Kim Kardashian, Beyoncé, Nicki Minaj, Rihanna, Kelly Rowland, Jennifer Lopez, Justin Bieber and Chris Brown, the young designer helped Balmain become the first French Maison to overtake the million-followers on Instagram.