Human Race PW Holi Power Dye Collection

13 marzo 2018

Human Race PW Holi Power Dye Collection

A trip to northern India, the one undertaken by adidas Originals and Pharrell Williams for spring / summer 2018.

A celebration of the spiritual festival of Holi, singing to spring, joy, equality and humanity.

Unique garments and shoes that are sprayed with pastel shades, a riot of colors that enhances the playful spirit of the brand and this collaboration, now in its fourth year, with the singer the eclectic artist Pharell Williams. After all, the same spirit embodied by the Hindu spiritual festival of Holi, also known as the "festival of colors" or "celebration of love" which annually celebrates the arrival of spring and the triumph of good over evil (during these festivities, in fact , the participants paint their bodies with vibrant shades, wishing a lasting color in everyday life).

A statement of energetic fashion and a testimony to the power of color, the Powder Dye collection is the latest chapter in the history of adidas Originals by Pharrell Williams.

You can find it in our Catania store in Corso Italia 193, from March 16th 2018. #adidasPharrellWilliams @adidasOriginals @PharrellWilliams #papinistore


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