1. PARIS IN THE HEART. Helmut Lang was born in 1956 and spent his childhood in the Austrian Alps, growing up with his grandparents. At 18, he left home and opened an atelier in Vienna, although he did not have a solid education behind him. The turning point will come in 1979 with the exhibition L'Apocalypse Joyeuse at the Center Pompidou in Paris. But it was in 1986 that the Helmut Lang brand was officially born in Paris. And it had an incredible impact on fashion.
2. THE DESIGNER SOURCE OF INSPIRATION. Undoubtedly Helmut Lang has inspired dozens of designers with their own style proposal. Among those who have been most influenced are certainly Alexander Wang, Vetements, Yeezy, Balmain, Hood by Air, Craig Green, and Telfar Clemens. Among the most noteworthy things is certainly its use of technical fabrics or fabrics inspired by the world of parachuting, but also the way in which Lang has given a reinterpretation of the daily sets. Most likely without Helmut Lang, many designers today would not have had the same creative flair.
3. INNOVATIONS IN THE FASHION SYSTEM. In 1988, fully understanding the potential of the Internet, he proposed the parade of his autumn-winter streaming collection, thus winning the podium as the first designer to do so. "I had already understood in those days that the internet would become something much more important than we thought then, so I thought it was the right time to challenge habits and present my collection online," he told Vogue. "A real shock to the system, but also the beginning of a new normality". Helmut Lang has also been ahead of time with taxi advertisements, the first designer to use New York taxis as a poster space".
4. CONNECTION WITH THE BONDAGE. Her world is closely linked to the fetish and bondage universe, notes that also show in everyday clothing where you can find insertions in latex or straps. An obsession that has also reported on its most famous fragrance, which, as he says "remembers the smell that there is in the bedroom after a night of passion”.
5. FIRE IN SOHO. In 2010 a terrible fire in Soho destroyed a large part of his archive and most of the pieces that were not burnt were donated by Helmut Lang to 18 museums around the world. Among these are the Museum of Apllied Arts that has dedicated a special archive to the designer. In addition, the same designer has cut 6000 of the clothes destroyed during the fire well he has done new works, some of which have merged in the personal show Make it hard at the gallery The Fireplace Project in the East Hampton.
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