The collection was developed around a bizarre idea: that a group of tourists moved to Paris Plage, the city beach that every summer opens on the banks of the Senna, and it has ideally filled the seaside stage with pink beaches, "La via en rose in the background", boat moored a little further.

He has filled his style with references to the world of cowboys, pop-up t-shirts and bold colors, floral costumes and sweatshirts with shades of color similar to the French flag. Paris and France all, therefore, are present in small and large references.